Blueprint

Episode 020: Kallaway sits down with Riley Brown to discuss creator monetization (how Riley is making $125K/month), community building, content strategy, niching down, and more

To watch the video version of the show: https://youtu.be/PwgrHR51D8s

Tools/Creators Mentioned:
• MyMind (idea capture system) - https://bit.ly/kallawaymymind
• McKay Wrigley - https://twitter.com/mckaywrigley
• Thunder Keck - https://www.tiktok.com/@thunder_keck

Show Notes:
0:00 - Riley’s Background Story
05:47 - The value of being Content Creator
16:49 - Riley’s Workflow and Team
21:59 - Riley’s Content Strategy
28:30 - Monetization Discussion
41:35 - The Community-Product Model
46:31 - Launching a Community
53:19 - Rethinking “Community Building”
1:03:40 - Paid Communities
1:14:57 - Capturing Value as a Creator
1:20:56 - Mining Your Community for Content
1:25:10 - Alternative Monetization Channels
1:32:26 - Testing Content Formats
1:42:03 - Niching Down?

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Follow Riley:
• Tiktok: https://www.tiktok.com/@rileybrown.ai
• Instagram: https://www.instagram.com/realrileybrown/
• Twitter: https://twitter.com/rileybrown_ai

Follow Kallaway:
• Instagram: https://www.instagram.com/kanekallaway
• Tiktok: https://www.tiktok.com/@kanekallaway
• YouTube: https://www.youtube.com/@kallaway 
• Twitter: https://twitter.com/kanekallaway
• Blueprint (newsletter): https://blueprint.game